Three brands under the Jollibee Group have once again dominated the Brand Finance ASEAN 500 2025 rankings, maintaining their positions as the top three most valuable restaurant brands in the very competitive ASEAN region.
Out of the 5,000 brands assessed in the region, Jollibee garnered #1 (brand value up 8% to USD 2.5 billion), Mang Inasal was hailed #2 (brand value up 1% to USD 377 million), and Chowking reached #3 spot (brand value up 4% to USD 262 million) and have solidified their standing as the leading quick-service restaurant (QSR) brands in the region.
“Our continued leadership in the Brand Finance ASEAN 500 rankings reflects the strength of our brand portfolio, the passion of our teams across the Jollibee Group, and the trust and love of our customers,” said Ernesto Tanmantiong, Global President and Chief Executive Officer of the Jollibee Group. “It affirms our leadership not only in scale, but in the hearts of the people we serve. As we continue to grow globally, we remain focused on innovation, quality, and an enduring purpose—to spread joy through superior taste.”
Brand Finance, the world’s leading brand valuation consultancy, annually assesses over 6,000 brands across 41 countries and 31 industry sectors. The firm evaluates the strength and value of brands using a rigorous methodology that combines marketing investment, stakeholder equity, and business performance to determine each brand’s financial worth and overall influence.
Jollibee: The Home of the Best-Tasting Fried Chicken is the Top 1 Restaurant Brand in ASEAN
Aside from topping ASEAN restaurant companies, Brand Finance also hailed Jollibee as the 2nd Fastest Growing Brand in the global arena. With more than 1,800 stores across 17 countries as of Q3 2025, Jollibee is recognized as the world’s second-fastest-growing restaurant brand, and continues to share joy through its best-tasting food, including Chickenjoy fried chicken, Jolly Spaghetti, and Yumburger.
Mang Inasal: The Philippines’ Grill Expert is the Top 2 Restaurant Brand in ASEAN
Mang Inasal, the Philippines’ Grill Expert, known for its Chicken Inasal, Pork BBQ, and Extra Creamy Halo-Halo, strengthened its nationwide presence last year with 575 stores. It also launched its first-ever drive-thru store in Santa Maria, Bulacan, Philippines and earned recognition as one of the fastest-growing brands in the region.
Chowking: The PH’s #1 Chinese QSR Brand is the Top 3 ASEAN Brand.
Chowking, the Philippines’ #1 Chinese Quick-Service Restaurant brand, continues to combine familiar comfort and cultural flavor in a fast, accessible format.
In 2024, the brand elevated every aspect of its business across its 621 global stores by launching new products, expanding its offerings, and enhancing the customer experience as part of its journey to become the most loved Chinese QSR brand in the world.
Recognizing the Jollibee Group’s Brand Portfolio
“The Jollibee Group’s sweep of the restaurant sector and their ability to build strong, emotionally resonant brands while maintaining consistent growth is a remarkable achievement,” said Alex Haigh, Managing Director of Brand Finance, Asia Pacific. “Their sustained leadership across multiple markets reflects a clear brand strategy and deep connection with consumers.”
This latest recognition highlights the Jollibee Group’s growing influence as one of Asia’s leading restaurant companies and further strengthens its vision to become one of the top five restaurant companies in the world.
Visit Brand Finance to learn more about this feat.
