Global superstar, actor, and philanthropist Nick Jonas has teamed up with leading watch and accessories brand FOSSIL for a bold and nostalgic new collection, launching August 20, 2025. Each limited-edition timepiece blends Jonas’ passion for watch collecting, his distinct personal style and Fossil’s decades-long design heritage to deliver styles that are both timeless and distinctly modern—all while reinvigorating our customers’ love for and personal connection to the brand.
“It’s the use of materials that give this collection a distinct personality. They’re exceptionally personal pieces that elevate any look,” says Nick Jonas.. “I’m excited to share my love of watches and this collection with the world.”
A lifelong watch enthusiast whose first watch was a FOSSIL, Jonas has partnered with the brand to mark the full-circle moment with a global campaign, captured in Jonas’ native New Jersey. Shot by renowned creative director and photographer Anthony Mandler, and styled by celebrity image maker, Sydney Lopez, the campaign sees Jonas in iconic styles, participating in activities that marked his childhood like visiting local diners and going to the bowling alley. This nod to Jonas’ childhood era will reignite the same nostalgic memories in customers and brand fans, reminding them of small and monumental moments alike throughout their lives.
“Collaborating with the FOSSIL design team has been a dream come true. They were receptive and open to my ideas throughout the entire process,” said Nick Jonas. “I still remember the excitement and pure joy I felt when I purchased my first FOSSIL watch shortly after one of my early performances. I wanted to capture that feeling for today’s customers and give them styles that feel elevated and luxurious, but still embody the nostalgia synonymous with FOSSIL.”
The “Machine Luxe” collection is a reimagined take on our bold and bestselling Machine platform, consisting of seven new watches. Each style features a statement shaped case and signature knurling, characteristic of the Machine series at large.
The Machine Luxe Sunray Dial watches are available in Blue Vignette and Gold-Toned, featuring finely etched lines that fan out from the center of the dial to create a radiant sunray texture. The Blue Vignette paired with a brown croc-embossed leather strap was a personal request by Jonas, echoing a treasured piece from his own collection. Retail: ₱13,950.
The Machine Luxe Automatic models elevate the offering with a skeletonized dial that reveals a premium Japanese automatic movement and hand-assembled parts. Available in Gunmetal and Gold-Toned, these refined timepieces retail for ₱21,250.
Showcasing rich natural materials, the Machine Luxe Stone Dial watches arrive in genuine Malachite, Aventurine, and Marble at ₱21,250. The signature knurling extends onto the bracelet, adding a bold twist to the classic dress watch silhouette
“Nick Jonas has a genuine love for watches and an authentic connection with FOSSIL brand, it having been his first watch,” said Melissa Lowenkron, Chief Brand Officer of Fossil. “There’s a sense of nostalgia and personal style he brings to the design—rooted in his own journey—that we know will resonate with fans and collectors alike.”
To celebrate the launch, FOSSIL hosted an exclusive event on September 9, 2025, at Mall of Asia’s Game Zone, where influencers and special guests gathered for an afternoon of bowling and diner-style fun. Inspired by Nick Jonas’ campaign shoot in New Jersey, the event recreated nostalgic moments—rolling strikes on the lanes and sharing bites in a retro diner setting—while showcasing the Machine Luxe collection in a playful and memorable way.
The Nick Jonas x FOSSIL Collection will be available at the following FOSSIL stores: Fossil SM Mall of Asia, Fossil SM North Edsa, Fossil SM Clark, Fossil SM Southmall, Fossil SM Lanang, Fossil SM Baguio, Fossil Ayala Malls Abreeza, Fossil Ayala Center Cebu Fossil Robinsons Galeria, Fossil Robinsons Magnolia and Fossil Evia Lifestyle Center beginning September 09, 2025.
