Manila, Philippines — JINS Philippines announces the introduction of Beauty Lens, a beauty-inspired lens designed to subtly enhance facial warmth and complement everyday makeup looks, offering customers a new way to express personal style through eyewear.
Beauty Lens is available in three shades—Pink (Soft Rose), Peach Pink (Warm Apricot), and Orange Red (Terracotta)
Designed with modern women in mind, Beauty Lens addresses common beauty concerns such as looking tired, washed out, or needing a soft color balance around the face—especially in daily settings like work, school, and social activities. Through carefully placed gradient tones, the lens creates a gentle blush-like effect that adds warmth and dimension while maintaining clear vision.
Beauty Lens is available in three shades—Pink (Soft Rose), Peach Pink (Warm Apricot), and Orange Red (Terracotta)—allowing wearers to choose tones that best complement their skin tone, makeup preferences, and lifestyle. The lens also blocks over 99% of UV rays, supporting daily eye protection alongside aesthetic appeal.
[ L-R ] JINS Philippines Marketing Head Mr. Mark Charles Salecina, JINS Philippines Business Director Mr. Hiro Maezono, JINS Philippines Area Manager Ms. Hanelyn Virtudazo, SM Aura Premier JINS Store Manager Ms. Patricia Ami, and JINS Philippines Sales Director Ms. Eiko Miyaji.
“Beauty Lens was developed for customers who want eyewear that feels effortless, wearable, and aligned with their everyday beauty routine,” said Mark Charles Salecina, Head of Marketing, JINS Philippines. “It offers a simple solution for those who want to look refreshed and put together, even with minimal makeup.”
Guided by JINS’s global “Magnify Life” philosophy, the Beauty Lens reflects the brand’s approach to designing products that seamlessly integrate function, comfort, and lifestyle relevance.
“Our goal is to create eyewear that fits naturally into our customers’ daily lives,” shared Eiko Miyaji, Sales Director, JINS Philippines. “Beauty Lens is designed to support confidence and self-expression in a subtle, approachable way.”
Launch Event at SM Aura
The JINS Philippines Team with Influencers during the launch of JINS Beauty Lens.
To introduce Beauty Lens to the local market, JINS held a launch event at its SM Aura store, collaborating with more than 20 female influencers from the beauty, fashion, and lifestyle space. The event provided guests with an opportunity to experience the lens in-store, create content, and explore how eyewear can complement modern beauty routines.
[ L-R ] JINS Philippines Marketing Head Mr. Mark Charles Salecina, JINS Philippines Business Director Mr. Hiro Maezono, JINS Philippines Sales Director Ms. Eiko Miyaji, SM Aura Premier JINS Store Manager Ms. Patricia Ami, and JINS Philippines Area Manager Ms. Hanelyn Virtudazo with the Beauty Lens Collection.
The gathering highlighted JINS’s continued engagement with its community and its focus on creating meaningful, experience-led product launches that resonate with today’s consumers.
JINS SM Aura store
Availability
Beauty Lens is available now at all JINS stores, with orders ready for pickup within 7–10 days—perfectly timed for your next look refresh.
