The campaign celebrates the aspirations of Filipino families to live the life they want, one life improvement project at a time
MANILA, PHILIPPINES, JANUARY 20, 2026 — Leading home improvement retailer MR.DIY Philippines officially launched its newest brand thematic campaign, “Gusto Mong Buhay, i-MR.DIY!”
Centered on the core theme of home and life improvement and achieving one’s goals, the campaign juxtaposes the value-for-money, everyday convenience of MR.DIY with the everyday realities of Filipino households.
The campaign comes at a time where Filipino households continue to prioritize essential spending and careful budgeting – reinforcing how the home remains central to daily decisions and family life.
It is within this real, grounded insight that “Gusto Mong Buhay, i-MR.DIY” comes to life — not as a distant aspiration, but as a reflection of everyday reality.
“Gusto Mong Buhay, i-MR.DIY” captures the optimism and quiet ambition of a mother for her family | Screengrab from MR.DIY Philippines
“We see Filipinos choosing to fix instead of replace, organize instead of discard, and improve little by little,” said Coleen Ducusin, Chief Marketing Officer of MR.DIY Philippines.
“‘Gusto Mong Buhay, i-MR.DIY’ is about empowering those everyday choices — making practical solutions, accessible, and easy for every Filipino household to live the life they want.”
With a continuously growing store network and over 18,000 products across household and kitchen essentials, hardware, electrical, school and office supplies, accessories, and many more — the campaign positions MR.DIY not just as a store, but as an everyday ally.
“At MR.DIY, we want to grow with our customers, and be the practical partner of Filipino families and a progressive brand that reflects the aspirations of modern consumers,” said Roselle Andaya, Chief Executive Officer of MR.DIY Philippines. “From their everyday needs to long-term dreams, MR.DIY helps make the life they want within reach.”
“PanDIY,” MR.DIY’s Official Mascot, makes an appearance in the
“Gusto Mong Buhay, i-MR.DIY” video | Screengrab from MR.DIY Philippines
To watch the Gusto Mong Buhay, i-MR.DIY! Official Video visit www.mrdiy.com/ph and follow MR.DIY Philippines on Facebook, Instagram, Youtube and TikTok.
