Director for Deliveries of Grab Philippines Greg Camacho shared some interesting insights on Filipino Food and the changing consumer behavior in the country. Sharing some data points highlighted during the discussion:
GRAB DATA FROM ACROSS THE REGION:
- 88% got to know of a new store because of delivery apps
- 90% tried at least one new store in a delivery app that they have not tried in person
- 9 in 10 consumers in the region prefer brands with an integrated online-to-offline experience
- GF consumers ordered 1.7x more often in 2022 compared to 2019
- GM consumers ordered 1.4x more often in 2022 compared to 2020
GRAB PHILIPPINES DATA
- 8 in 10 merchants say that delivery platforms are a must-have for their businesses to survive
- In 2022 average basket size on GrabFood and GrabMart, grew by 84% vs 2019
FILIPINO FOOD ON THE GRABFOOD PLATFORM:
- Halo-Halo was ordered close to 80% more in 2022 compared to the previous year – ranking 10th in the list of top orders on GrabFood
- Halo-Halo ranks no. 1 in the list of top food items ordered for Merienda (3:00 p.m. to 6:00 p.m.)
- Longganisa ranks 2nd in the list of top food items ordered for Breakfast (5:00 a.m. to 11:00 a.m.)
- Chicken Inasal ranks 2nd in the list of top food items ordered for Lunch (11:00 a.m. to 3:00 p.m.)
