If there ever was a K-style icon that keeps it iconic and inspo-worthy, it’s Kim Myung-Soo’s effortless flair. And now Fossil, the brand known for inspired designs in watches, leather goods, jewelry, and accessories, now counts him as among the elite Fashion Faves, representing the core aesthetic of blending timeless vintage-inspired designs with modern, quirky accessories.
Kim Myung-Soo, better known as L, shot to fame as the vocalist and face of the boy band INFINITE in 2010. He has since built a successful acting career with roles in Angel’s Last Mission: Love, Royal Secret Agent, and Numbers. L has evolved into a style icon, a trendsetter with a classic and minimalist yet bold approach to putting the best inspo-worthy looks. This makes him a shoo-in for Fossil’s Fashion Faves, which includes some of South Korea’s most-followed style influencers.
L‘s style nails that just-right shine in a modern mix of shape, tone, and texture. He likes to play up the basics with unexpected details that simply work with classic lines. It all starts with the curated details he chooses for his accessories.
A well-fitting shirt-and-jacket combo, or a simple tee and classic jeans, is elevated with watches, bags, and accessories from Fossil that become focal points to catch the eye. He finds the perfect base for stacking on the accessories, and then lets the accessories do the talking.

Working with leather, he pairs the ana-digi revival of the collectible Big Tic line – the Machine Big Tic watch – with the Danni Leather Crossbody Bag, creating a hands-free stack that feels effortlessly pulled together.

The Dillon Leather Shoulder Bag becomes the perfect backdrop when paired with the best-selling Machine Chronograph Watch. The unexpected twist is the addition of the Raquel watch ring, a fully-functioning miniature statement ring that catches the eye when holding the phone or simply clutching that cup of coffee.

The casual-yet-tailored look gets a modern twist with the classic stainless-steel watch, the Everett Chronograph. It balances casual cool with refined sophistication. The sleek dial, encased in a round stainless steel case, lends a touch of modern inspiration along with functional details like Japanese chronograph quartz movement. Pair this with the watch ring and get that arm glow-up that elevates the game.
L proves that when it comes to channeling Korean style, it’s the details that matter.
Following its launch at SM Mall of Asia with select influencers, the event also drew Kim Myung-Soo’s fans, who gathered to celebrate the collaboration and explore the latest Fossil pieces inspired by his signature style.

Influencer guests during the Fossil launch event.

Fans of Kim Myung-Soo gathered in support of the collaboration.
The collection can now be found at Fossil stores nationwide, including branches at SM Mall of Asia, SM North EDSA, SM Clark, SM Southmall, SM Lanang, SM Baguio, Ayala Center Cebu, Ayala Malls Abreeza, Robinsons Galleria, Robinsons Magnolia, and Evia Lifestyle Center.