Manila, Philippines — Sharp (Phils.) Corp., the Japanese brand known for innovation and reliability, recently unveiled three distinct booths featuring its current, new, and future products during its “In Step With Your Future” Media Conference and Dealers’ Appreciation Night held at Solaire Resort North on May 20, 2026.
The event highlighted Sharp’s evolving brand direction and its commitment to developing solutions that respond to real-life needs. The theme “In Step With Your Future” also serves as Sharp’s new slogan, replacing “Be Original.”, and reflects the company’s forward-looking vision.
Mr. Masahiro Akiyoshi – President and General Manager of Sharp Philippines
“It reflects our commitment to look beyond technology and focus on real life — to understand the challenges people are facing today and to offer solutions one step ahead of time. Sharp will continue to deliver products that make everyday life better,” said Sharp Philippines President, Mr. Masahiro Akiyoshi.
The three booths showcased Sharp’s product journey across generations — from its current lineup of trusted appliances and electronics, to its newest product lineup, and to concept products that represent the company’s future direction. Through these exhibits, Sharp demonstrated how it continues to evolve while staying true to its core values of quality, practicality, and customer-centered innovation. “Customers should choose value, not just price, because Sharp delivers value through health, comfort, energy savings, and enjoyment” Mr. Akiyoshi added.
Sharp Philippines Current Product Lineup
First segment booth highlights its current premium lineup of televisions, refrigerators, washing machines, air conditioners, air purifiers, audio products, and small appliances. Featuring advanced technologies and thoughtfully designed innovations, these products are built to simplify everyday household tasks, enhance convenience, and elevate the overall home experience through comfort and entertainment.
Second Segment Booth served as a platform for the official market launch of the company’s newest products, giving attendees an exclusive first look at its latest innovations.
Newest Television and Audio Lineup of Sharp Philippines
- In the LED TV category, the upcoming models feature 4K Google TV, HDR, and Dolby Audio. The latest AQUOS 4T-C 50”/55”/60”/65”/75”/85” JJ5000X Series introduces the elegantly designed metal stand “SUIREN-粋錬-,” along with a 120Hz High Refresh Mode during HDMI input and the V8 Revelation Processor. This series will be available in July. AQUOS TV is celebrating its 25th Anniversary this year and SHARP will timely return in the large screen category with the new 85-inch 4K Google TV. The AQUOS QLED 4T-C 55”/65” JL6500X features Deep Chroma QD technology, which expands the color reproduction range to deliver a more vivid and premium home viewing experience. Meanwhile, the premium AQUOS XLED (QD Mini LED) 75” 4T-C75HU8500X is powered by the new X7 X-Revelation AI Processor and offers AI PQ, AI Karaoke, and an all-new gaming experience with up to 144Hz refresh rate, FreeSync Premium, Gaming UI, Dolby Vision IQ, and Dolby Atmos for optimized picture and sound.
- Audio lineup will take your music experience to the next level with the Sharp CS-Series Speakers, featuring powerful sound, a premium MDF wooden body for richer audio quality, and a stylish retro-vintage design that blends classic elegance with modern entertainment. Enjoy fun karaoke sessions with Echo & Reverb functions, plus Bluetooth connectivity, TWS pairing, and multi-input compatibility for seamless entertainment anytime, anywhere. Available in 4 models: CS-0610P-BR, CS-0810P-BR, CS-1210P-BR, and CS-1610P-BR, choose the perfect CS-Series speaker that fits your lifestyle. Transform your home into the ultimate entertainment space with the Sharp TS-2010P-BK, delivering powerful 26,000W PMPO sound with dual 8” woofers, an enhanced multi-speaker audio system for deeper bass, clearer vocals, and more immersive sound, plus X-BASS technology for richer and more dynamic audio performance. Enjoy cinematic sound for movies, powerful music playback, and exciting karaoke bonding moments with Echo & Reverb functions, wireless microphone, Bluetooth connectivity, TWS pairing, USB playback, FM radio, and multi-input compatibility. With its sleek elevated tower design and easy sound controls, the TS-2010P-BK is the perfect centerpiece for your home entertainment experience.
Newest Refrigerator Lineup of Sharp Philippines
- In home appliances, the new 2-Door Top Mount refrigerator offers a larger Mega Freezer capacity and is available in 15.5 to 16.2 cu. ft. sizes.
Newest Washing Machine, Air Purifier, and Air Conditioner Lineup of Sharp Philippines
- For laundry, Sharp introduced new Top Load Non-Inverter washing machines in 8kg and 10.5kg capacities, While the top load Inverter model 13kg and 17kg feature a Direct Drive Motor designed to deliver optimized performance, quieter operation, and enhanced washing efficiency. All equipped with a waterproof capacitive touch panel. While the 13kg and 17kg feature a Direct Drive Motor designed to deliver optimized performance, quieter operation, and enhanced washing efficiency.
- Expanding its health and protection lineup, Sharp unveiled the FX-S82 air purifier available in Black and Gray, designed for spaces up to 62 square meters and enhanced with a Purefit design and AIoT functionality. The unit is expected to be available by September.
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- Meanwhile, Sharp’s air conditioning lineup includes the AH-XP10DHF model, available in 1.0hp, 1.5hp, 2.0hp, and 2.5hp variants, featuring a fresh dry function and AIoT functionality, and set to become available later this year. It features 14 Degrees Celsius Temperature Setting (Lowest setting in the market), Super Jet Mode (Provides rapid cooling in just 5 minutes, with temperatures reaching as low as 5°C.). With a fresh dry function that optimizes temperature and humidity for enhanced comfort. Its center LED bar serves as a visual indicator, shifting from deep green to light green once the desired conditions are achieved. In additional, it is equipped with Sharp’s AIoT (Artificial Intelligence Internet of Things) technology enhances user convenience by enabling smart connectivity and intelligent control. Through AIoT integration, users can monitor and adjust temperature, humidity, and operating modes remotely via a mobile application. The system also learns user preferences over time, optimizing cooling performance and energy efficiency while ensuring a more personalized and comfortable indoor environment.
The showcase highlighted the brand’s continued commitment to delivering forward-thinking solutions, enhanced performance, and meaningful value to the Filipino people.
Sharp Philippines Future Product Lineup
The Third Segment Booth featured a preview of future product concepts that may be introduced to the Philippine market, subject to consumer demand and market conditions. The showcase included innovative technologies and premium-quality products presented at leading global technology exhibitions such as CEATEC (Japan). These forward-looking offerings reflect the brand’s commitment to continuous innovation, advanced functionality, and delivering products that align with evolving consumer lifestyles.
Sharp has been in the Philippines since 1982 and, for more than 40 years, has been part of Filipino homes and businesses. Over the decades, the company has built a strong presence in the country by providing dependable products that support the changing needs of Filipino consumers.
As Sharp moves forward, it remains committed to strengthening its relationship with media partners, dealers, and customers while introducing products and solutions designed to improve everyday life and help shape a better future. Sharp will continue to be part of Filipino households – caring, supporting, and giving comfort through innovation. In doing so, Sharp is more than ready to step into the future paying close attention to the ever-changing landscape of the Filipino market.
Media during the product walkthrough and presentation
Mr. Akiyoshi ended the speech by saying “Sharp will stay one step ahead of people’s needs and continue solving real-life problems, and by delivering value to our customers and working together with our dealer partners, we will grow together. All of this is not just for today—Sharp will remain “In Step With Your Future.”
For more information about upcoming events and product offerings, please visit the Sharp Philippines official website, https://ph.sharp
