Manila, Philippines (June 22, 2026) — PUMA has unveiled a new colorway of the Deviate NITRO™ Elite HYROX, the first racing shoe engineered specifically for HYROX competition and the model that has helped athletes break four HYROX world records. Arriving ahead of the 2026 HYROX World Championships, the AW26 update introduces a vibrant new look inspired by the determination and energy athletes bring to race day.
PUMA has unveiled a new teal colorway of the Deviate NITRO™ Elite HYROX, the first racing shoe engineered specifically for HYROX competition. Since launching earlier this year, the shoe has helped athletes break four HYROX world records, cementing its reputation as one of the sport’s premier race-day footwear choices.The new colorway arrives ahead of the 2026 HYROX World Championships and will be available in the Philippines starting July 1.
Developed in collaboration with elite HYROX athletes, the Deviate NITRO™ Elite HYROX combines PUMA’s NITROFOAM™ ELITE cushioning, a full-length carbon-fibre PWRPLATE, and a bespoke PUMAGRIP outsole to deliver energy return, propulsion, and multi-surface traction tailored to the demands of HYROX competition.
Its best-in-class NITROFOAM™ ELITE provides maximum energy return, paired with a full-length carbon fibre PWRPLATE sandwiched inside the foam to deliver maximum forward propulsion.
As HYROX’s official global footwear and apparel partner since the sport’s inaugural event in Hamburg in 2017, PUMA continues to develop performance products specifically designed for the rapidly growing fitness racing discipline.
“The HYROX World Championships are the biggest event in the sport, so it’s exciting to see athletes get first access to the ultimate HYROX raceday shoe in the new colourway there,” shared PUMA athlete and HYROX world record holder Joanna Wietrzyk. “The Deviate Elite HYROX was built specifically for the demands of our sport, and it’s become a key part of my race-day setup”.
The new PUMA Deviate NITRO™ Elite HYROX will be available globally, including in the Philippines, starting July 1 for PHP 14,800. HYROX competitors and fitness enthusiasts can secure their pairs at PUMA.com, PUMA flagship stores, and select PUMA resellers. Visit PUMA Philippines’ official website and social media pages on Facebook, Instagram, and TikTok to learn more.
