BSB Junrose Corporation, an official Philippine partner of Italian braking systems brand Brembo, put the spotlight on genuine brake components and trusted sourcing during a media briefing at Manila Auto Salon 2026, held November 13 to 15 at the SMX Convention Center Manila.
The briefing highlighted Brembo braking products for cars and motorcycles, along with practical ways for motorists to check product authenticity. BSB Junrose emphasized that reliable sourcing is especially important for brakes, where product quality directly affects vehicle performance and road safety.
“For safety-critical components like brakes, the source matters,” said Ian Bangayan, President of BSB Junrose Corporation. “As an official partner, our company upholds the responsibility of ensuring all Brembo products supplied through BSB Junrose and our hundreds of authorized dealers across the country are genuine and always of the optimum quality. That’s why we continuously encourage local motorists to buy only through these authorized channels.”
Growing demand for replacement parts
A 2023 Philippine automotive aftermarket report by the U.S. International Trade Administration (ITA) noted that vehicles in the Philippines have an average lifespan of 15 years or more. Coupled with challenging road conditions, this contributes to sustained demand for maintenance services and replacement automotive parts.
As vehicles age, components experience wear and tear, making regular inspections and timely replacement increasingly important. Braking systems, in particular, require careful attention because their performance directly affects vehicle control and road safety.
This growing demand also underscores the importance of sourcing reliable replacement components. For motorists maintaining older vehicles, choosing genuine parts through trusted suppliers helps reduce the risk of purchasing counterfeit or substandard products.
How motorists can check Brembo products
During the media briefing, Bangayan pointed to unusually low prices as one warning sign when purchasing brake components.
“Counterfeit products are usually coming with suspiciously lower tag prices compared to the original items. Markdowns of up to half the price, and even more, easily indicate the inferior quality of fake items,” Bangayan explained. “Users of counterfeit products end up incurring greater costs for repair.”
Bangayan said Brembo products distributed through BSB Junrose and its partner resellers carry the company’s QS (Quality Systems) seal, which serves as an additional identification measure within its distribution network. He also emphasized that the products are sourced directly from Brembo’s global manufacturing facilities.
He identified other warning signs, including tampered packaging, the absence of the Brembo hologram where applicable, mismatched product codes, and part numbers that cannot be verified through Brembo’s official online catalogue.
Brembo is also studying rolling out QR code-based authentication measures integrated with the Brembo app across the different product ranges as part of its continuing efforts to strengthen product verification and protect customers from counterfeit products, he said.
Beyond identifying potentially counterfeit products, Bangayan emphasized the importance of purchasing through authorized distribution channels, where motorists can obtain genuine Brembo components and seek appropriate product assistance, warranty coverage, and after-sale support.
Confidence in every journey
For BSB Junrose, the message at Manila Auto Salon 2026 goes beyond choosing quality brake components. It is about helping motorists make informed decisions that contribute to safer journeys for themselves, their passengers, and other road users.
“Your family deserves the best. Your ride deserves the best. And every journey deserves Brembo,” Bangayan said.
BSB Junrose is showcasing Brembo products at Manila Auto Salon 2026 at the SMX Convention Center Manila, Pasay City, until Sunday, November 15, 2026.
