TRUE is a mission-driven brand focused on leading the clean products movement in the Philippines. Cianan Corp., the team behind the True brand, is dedicated to creating thoughtfully formulated, safe and effective personal care and household care products. The brand’s mission is to encourage each customer to make product decisions consciously by reading the labels and is driven by its values of transparency, honesty, and a deep sense of purpose around what matters most to its discerning consumers: their health, their families and their homes.
The brand’s initial range of products is its True Natural & Clean line because at True, natural may not necessarily be good so they go a step further in curating these ingredients to make sure that they are also clean. Clean ingredients are free of harmful health effects like hormone disruption, cancer, and skin irritation. Beyond that, True cares for the overall environment, prioritizing ingredients that are ethically sourced, of nonanimal origin, cruelty-free and are sustainably sourced, wherever possible.
In a nutshell, True’s Natural & Clean line features bath essential products that you can use without risking your own health. The ingredients list contain only safe materials, without any mystery ingredients, and more importantly does not claim to be something that it’s not.
True Mom
There are few available local brands that are natural and safe for pregnant and nursing moms. True products make it possible for you to live a healthier and a more natural lifestyle without breaking the bank. All products are locally made with the strictest standards, understanding every Filipino’s personal needs.
True Baby
Your baby’s skin is subject to a lot of changes during the first year that’s why it’s important to use a product that’s mild. True Baby Natural & Clean Head-to-Toe Wash is made of certified natural and clean ingredients that are hypoallergenic to help transition your baby’s skin throughout the first year, preventing common issues such as redness, dryness, and rashes.
True Kinder
Dealing with active toddlers require a special cleanser to keep them fresh and clean. True Kinder Natural & Clean Conditioning Shampoo and Body Wash is made especially for this age range. Formulated with certified plant-based and 0% nasty ingredients to keep your preschooler’s skin soft and smelling like a baby, we say this product is a must-have!
True Kids
Once you notice that the smell of your child has changed, you’ll naturally look for a more powerful cleanser that can address it but still gentle enough for their young skin. True Kids Natural & Clean Shampoo and Body Wash has the added benefit of natural antibacterial properties which helps address unpleasant body odour and the uncomfortable sticky feeling that comes with it. Partner it up with a hair conditioner to help tame their hair so they can look good, smell nice, and feel great!
True Men
To round off the True family range of bath essentials, True Men was born to cater to dads and non-dads alike. Specially formulated to address male skin which is 20 percent thicker than that off females and has more hair follicles and their associated sebaceous gland which makes it generally oilier. True Men products offer gentle ingredients but tough on efficacy!
While staying dedicated to its advocacy of transparency and honesty in claims and efficacy, the brand extended its range of products under its True Protect line which aims to address the current need of our society for better protection without causing harm to one’s health. It’s pioneering line of Ready Soap, Go! No-Rinse Foaming Soap aims to deliver protection for people who are on the go without causing dryness to hands commonly experienced from constant use of alcohol. This line of No-Rinse Soap comes in various exciting scents that will surely delight the senses of every member of the family. While at home, one can still continue to enjoy all the variants in True Protect’s Moisturising Liquid Hand Soap too!
