Reflecting Montblanc’s ethos that everyone should be inspired to leave their mark, the
Chinese actress and Mark Maker, Xin Zhilei, is known for her compelling performances in both film and television. She has made a lasting impression on audiences across China with her ability to portray different characters. She has also earned appreciation as an emerging icon in the world of fashion, frequently appearing on the covers of fashion magazines.
Xin Zhilei joins Montblanc in its mission to inspire people to express their full potential on their own terms and celebrate those who have found their own original path to success. Known for her leading roles in the films Crosscurrent and Brotherhood of Blades II, and the TV series Candle in the Tomb, Xin always remains true to her beliefs as she constantly explores new possibilities in her journey as an actress. Her desire to excel, along with her determination to keep pushing boundaries, and her positive mindset are qualities that set her apart.
Nicolas Baretzki, Montblanc CEO, comments, “We are excited to welcome Xin Zhilei as our newest Mark Maker for Montblanc; along with our ambassador Chen Kun, she will express our campaign message of What Moves You, Makes You – inspiring people to seek success on their own terms, driven by what truly moves them in life.
Xin is the embodiment of the Montblanc woman – powerful, determined and confident, I am certain that Xin’s values will resonate well with our customers, and those rewriting the codes of success for the 21st century.”
Bohème is Montblanc’s central women’s product line that captures the essence of fine watchmaking in its own unique way. Since its launch in 2014, it has been a favorite among powerful women. With Xin Zhilei as a new Mark Maker Montblanc hopes to continue to inspire women who are changing the face of success to pursue the endeavours that they love and enjoy the road they take to get there.