SINGAPORE, 29 March 2025 – BonChon Philippines has been named the Asia’s Top Influential Brand in the Korean Restaurant category at the 2025 Asia CEO Summit & Awards Ceremony, organised by Influential Brands, reaffirming its position as one of most prominent Food & Beverage brands in the Philippines. The winners of the Top Influential Brand Award are brands identified by consumers as their preferred brands in nation-wide studies across Asia.
This prestigious award is a significant milestone, reflecting BonChon Philippines’ continued commitment to excellence in product innovation, service quality and affordability.
Mr. Alexander Scott Tan, Managing Director of BonChon Chicken PH, says, “I am deeply honored to accept the 2024 Asia’s Top Influential Brand award on behalf of BonChon Philippines. This recognition belongs to our loyal patrons and the entire BonChon family, whose passion has fueled our journey.”
“The Korean wave, which has swept the world with its music, dramas, and food, has deeply resonated with Filipinos, allowing BonChon to flourish as part of their love for Korean culture. This award strengthens our commitment to sharing authentic Korean flavors, blending tradition with innovation in every meal we serve. Thank you for making BonChon part of your Korean cravings. Kamsahamnida!” Tan shared.
Mr. Jorge Rodriguez, Managing Director of Influential Brands congratulated the company on its achievement: “BonChon demonstrated leadership in its market segment, particularly with its ability to balance authentic Korean flavours and modern innovations which resulted in strong customer engagement and positive reviews. Their focus on delivering consistent quality and satisfaction at every touchpoint has earned them the trust of consumers around the nation of the Philippines.”.
The Top Influential Brand award is one of the awards presented by Influential Brands annually during the Asia CEO Summit & Awards Ceremony, recognises companies that have made a significant impact on consumer preferences and industry standards. This accolade is awarded to brands that demonstrate strong brand equity, innovation, and sustained customer engagement across various sectors.
The award is a testament to BonChon’s continued commitment to innovate to give Filipinos new and unique food experiences. In 2024, they introduced new menu items such as the Sizzling Bibimbowl, Rosé Tteokbokki Pasta, Boneless Chicken, and new drinks and desserts from Café Koreano. They have also begun giving their stores a refreshed look starting with their branches in Eastwood and SM Mall of Asia in the first quarter of 2025. This year will mark BonChon’s 15th anniversary in the Philippines so Filipinos can look forward to more exciting developments from the well-loved Korean fried chicken brand in the coming year.
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