Japanese eyewear brand JINS previewed its most versatile eyewear yet in time for the unveiling of its refreshed space at the SM Mall of Asia. JINS’s modern, minimalist space became the perfect backdrop for JINS Airframe Zero Gravity Balance Design Collection, the ultra-lightweight eyeglass frames designed to feel almost weightless for all-day wear, while engineered to have the stylish and clean, minimalist aesthetics the brand is famous for. JINS has sold over 26 million units of its JINS Airframe eyewear worldwide.
The JINS team welcomed the exclusive group of media and key opinion leaders in the lifestyle segment, and led the celebrations with a festive coin toss as the store formally launched its reopening last April 11, 2026. Shoppers can also have the JINS shopping experience in its refreshed space in the SM Aura store in Taguig City.
With the new store designs, customers enjoy their JINS shopping experience in the modern, minimalist space inspired by JINS’ global store aesthetics of clean lines and bright ambiance. The new store layout makes for seamless browsing thanks to the clearer product displays that make choosing eyewear an enjoyable journey for the thousands of JINS fans who come to the store for the precision eye exams, fast service, and high-quality lenses that the Japanese brand is known for.
The new JINS stores will be the best place to try on the Airframe Zero Gravity Balance, which sports the advantages offered by Japanese precision and design. The Airframe Zero Gravity Balance has better weight distribution and enhanced balance. This ultra-lightweight option is ideal for daily wear. The soft, flexible materials are engineered to adapt to the wearer’s face shape and reduce pressure points. This makes the Airframe Zero Gravity Balance the best choice for those craving flexibility to transition from work to casual wear with the assurance of exceptional durability to withstand daily, constant use without losing its original shape.
Yet the comfort doesn’t come at the expense of style. The upgraded frame structure of the Airframe Zero Gravity Balance is flexible enough to have sleek, modern silhouettes with clean, minimalist aesthetics. This means versatile, colorful designs that communicate an effortless style to match any occasion.
Precision on, style on. The metro’s most stylish match their looks with the Airframe Zero Gravity Balance collection, the new eyewear from JINS, the minimalist master of clean lines and precision engineering.
Welcome to an era of confidence and go from work to play with sleek, structured, and precision-crafted eyewear from JINS’s Airframe Zero Gravity Balance collection.
