MANILA, Philippines — Tanduay celebrates the country’s 128th Independence Day with a campaign that raises a glass to the hardworking Filipino. Dubbed “Tagay ng Kalayaan”, the campaign’s activations include special cocktail menus at two top Poblacion bars and an online film that will air on its official social media accounts starting June 12.
“’Tagay ng Kalayaan’ is our way of recognizing and honoring the everyday struggles of the Filipino, those who continue to get up and work every day, pushing forward despite the obstacles they meet along the way. Your sacrifices for your family and the country have made our freedom more meaningful, and we offer this Tagay Tanduay to you,” said Tanduay Brand Manager Gem Leonard Boy.
Cocktail Menus Inspired by the Rich and Diverse Flavors of the Philippines
As part of the campaign, Tanduay will offer special cocktail menus and host game nights on June 12 starting at 9:00 PM at Alamat Filipino Cuisine and Polilya | Craft Beer and Cocktails in Poblacion, Makati.
They will feature drinks infused with Tanduay rums that have brought honor to the country by winning in prestigious international competitions. They include Tanduay Asian Rum Gold, Tanduay Asian Rum Silver, and Especia Spiced Rum. Through these special cocktails, guests will experience the rich, unique regional flavor profiles of Luzon, Visayas, and Mindanao.
At Alamat, guests can enjoy the Luzon Colada, which has the festive flavors of strawberry and bibingka; the Visayas Daiquiri, which offers tropical notes of mango and pineapple; and the Mindanao Mule, which has the refreshing flavors of calamansi and ginger.
Over at Polilya, guests can enjoy the Kapitolyo Dream, featuring a rich and vibrant jackfruit infusion; the Siesta Queen, a tropical-inspired cocktail with a mango infusion and pineapple jam; and the Cotabato Fire, an adventurous creation with durian jam, ginger, and chili.
A Tribute to the Filipino Spirit
Also part of the campaign is an online film that pays tribute to the resilience of Filipinos throughout generations. It reminds us, “Dahil sa bawat pagkakataong ipinakikita natin ang ating tibay bilang Pilipino, buhay ang ating kalayaan. Magkaiba man ang panahon, iisa ang pinagdaanan. Dahil ang diwa ng ipinaglalaban noon, ipinagdiriwang na natin ngayon (Because every time we show our strength as Filipinos, our freedom is alive. Although the times may be different, our journey is the same. The spirit that we fought for then is what we celebrate now).”
It will be shown starting June 12 on Tanduay’s official accounts on YouTube, Facebook, Instagram, and TikTok.
A Heritage Brand Rooted in Philippine History
Since 1854, Tanduay has witnessed pivotal moments in the country’s history. It stood alongside Filipinos during their moments of struggles and triumphs, and has grown with the nation throughout the years. From its humble beginnings in Manila, it is now a globally recognized brand, bringing pride and honor to the Philippines every time it wins an international award.
“As we celebrate Independence Day, we encourage Filipinos to keep going. Tanduay is with you in your journey. The ‘Tagay ng Kalayaan’ campaign is also an opportunity for us to express our gratitude to all of you, to give back the support that you have given us throughout the decades. We owe our success to you, and you can count on us to stay true to our commitment of providing quality and innovative products that reflect our Filipino roots,” Boy said.
Follow Tanduay’s official social media accounts to learn more about its latest products, events, and promotions. Tanduay products are available via its official e-commerce site, www.shots.ph, and from leading liquor stores and supermarkets nationwide.
